AI Insights · Timothy · January 2025
Top 5 Casual Games Performance in the UK Q4 2024
Explore the performance trends of the top 5 casual games in the UK during Q4 2024, including downloads, revenue, and active users.
In the fourth quarter of 2024, the UK market for casual games on a unified platform displayed varying trends across different metrics. Here’s a closer look at the performance of the top five games, with data provided by Sensor Tower.
Township from Playrix saw a significant increase in weekly downloads, peaking at around 132K in the final week of December. The game's weekly revenue fluctuated, with a notable spike to approximately $612K in the same week. Active users also rose steadily, reaching over 458K by the end of the quarter.
Offline Games - No Wifi Games by Moreno Maio experienced a gradual increase in downloads, culminating in 80.5K during the week of December 23. Revenue remained relatively stable, with slight variations, closing the quarter at about $2.5K. Active user numbers maintained a robust presence, ending with approximately 737K.
MADFUT 25 showed an initial surge in downloads, with numbers starting at 171K at the beginning of the quarter but gradually declining to around 14.9K by the end. Active users demonstrated a downward trend, decreasing from about 149K to 134K over the quarter.
Cryptogram: Word Brain Puzzle by Joyteractive displayed a consistent increase in weekly downloads, reaching 72.2K in the week of December 23. Revenue saw an upward trend in the latter part of the quarter, closing at $7.3K. Active users increased significantly, ending the quarter with over 193K.
MONOPOLY GO! from Scopely, Inc. maintained high weekly revenue, peaking at approximately $1.78M in late November. Downloads remained stable throughout the quarter, closing at around 51.4K at the end. Active users fluctuated slightly, finishing with about 798K.
For more detailed insights and data, visit Sensor Tower.
